Aug
21
2017
Which social marketing tools should I use on a campaign?
From examining how people behave, to understanding why they do it, who influences them and how incentives can be introduced to positively influence this behaviour, social marketing is a powerful tool. But a social marketing approach is completely lost, if you don’t properly understand and apply the right tools. ... Read More
Jun
30
2017
What are behavioural insights?
Behavioural insights are part of a social marketing approach, used to generate policies and behavioural change campaigns that are smarter, simpler and highly effective. We are all different and unique In an ideal world, we would all behave in exactly the same way – we’d all make logical decisions particularly... Read More
Jun
4
2017
What is a social marketing approach?
Social marketing is a proven approach used to develop activities aimed at changing or maintaining people's behaviours for the benefit of individuals and society as a whole. Combining ideas from commercial marketing and the modern social sciences, and championed by the NHS in their health marketing strategies, social marketing is... Read More
The power of automated marketing
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